Why is identity important? In an increasingly borderless and digital world, privacy and  security cannot be ensured through the construction of walls  around sensitive information Identity is the new frontier of privacy and security, where the very  nature of entities is what allows them to complete some  transactions but be denied from completing others To understand  the importance of identity and the criticality of  strong identity protocols that protect against cyber‐risk and suit  the needs of transacting parties, it is essential to understand what  identity is, and its role in enabling transactions Identity is the frontier of privacy and security in the digital worldWORLD ECONOMIC FORUM | 201640 9-Figure Deals Lift Cybersecurity Investments To An All-Time High -Forbes, February 2016 Cybersecurity top on government agenda ‐Times of India, February 2016 In Today’s Era of Data Breaches, Are You Sure Your Data Is Protected? -Security Intelligence, January 2016 1 in 3 Americans Victim of Healthcare Data Breach in 2015 ‐Information Management, February 2016 FCA fines Barclays ₤72 Million for poor handling of financial crime risks -Automated Trader, November 2015 U.S. presses retail banks to help millions of ‘unbanked’ Americans -Reuters, February 2016 How to Fight Tax Identity Theft -Huffington Post, February 2016