Research & Acknowledgements This insight report leveraged extensive quantitative and The World Economic Forum would like to acknowledge qualitative primary research to arrive at key findings, and extend its sincere gratitude to, first and foremost, the contributing to the perspective presented. From a project steering committee. We also wish to thank the qualitative perspective, over 75 individuals across the broad community of contributors across partner companies, globe, including industry leaders, disruptors, educators, technology start-ups, academicians and experts. and policymakers, were interviewed to understand their views on future operating models. Quantitative research included the use of five global surveys -- four Project Steering Committee executive surveys and one consumer survey -- and a comprehensive econometric model to assess the impact – Wouter Kolk, Chief Executive Officer of Albert Heijn, Ahold of automation (See appendix B). Secondary research Delhaize, Netherlands was also performed to gather additional data and analyse – Henk Mahieu, Head of International Relations and perspectives written in other reports issued by academic Economic Policy, Office of the Deputy Prime Minister of institutions, governments, private businesses, and other Belgium, Belgium global organizations. – Brian Kean, Chief International Officer, CJSC Ulmart, Russia – Jamie Murray Wells, Industry Head of Retail, Google, United Kingdom – Blanca Juti, Chief Corporate Relations Officer, Heineken NV, Netherlands – Mutlu Erturan, Chief Business Officer, Hepsiburada, Turkey – Carrie Ask, Global Head of Retail, Levi Strauss & Company, United States – Joe Abi Akl, Head of Strategy and Business Development, Majid Al Futtaim, United Arab Emirates – Mara Swan, Executive Vice-President of Global Strategy and Talent, Manpower, United States – Chris Johnson, Executive Vice-President- Head of Business Excellence, Nestle SA, Switzerland – Arun Sundararajan, Head of Social Cities Initiative, New York University Stern School of Business, United States – Lars Olav Olaussen, Senior Vice-President of Global Strategy and Talent, Orkla ASA, Norway – Gary Coombe, President of Europe, Procter & Gamble, Switzerland – Stefan Pryor, Secretary of Commerce, State of Rhode Island, United States – Philippe Gillet, Chief Innovation Officer, SICPA SA, Switzerland – Vincent Ambrosino, Chief Operating Officer, Global Business Development, Suntory Holdings Limited, Japan – Sean Flaherty, Senior Director of Global Retail Strategy, UPS, United States – Jack Forestell, Global Head of Product, Visa, United States – Lori Flees, Senior Vice-President of Corporate Strategy, Walmart Stores Inc., United States Operating Models for the Future of Consumption 27